While each of these is a great effort, I believe there is one thing that will give you premium design clients every time.
… but the industry standard most of us have been taught doesn’t consider the client psychology that goes into getting zero revisions that build trust for monthly retainers.
The industry standard teaches presenting multiple design concepts… leading to multiple revisions. Custom proposals for each client (new and old)… that leads to pricing overwhelm, and often under-pricing repeat design work. Retainers that don’t set appropriate boundaries for clients… leading to anxiety at the end of the month scheduling unused hours.
I know this because for years I followed the industry standard as I thought it was the only way.
Slight shifts in your process can give you zero revisions and repeat clients. From the script used on your consultation call, client presentations, to project wrap-up.
You can get premium clients in no time. I’ve seen it happen with designers just getting started, to those with over a decade of experience!
Here’s the gist:
Ooph. This sounds exhausting!
Not only can this lead to burnout & overwhelm, it also can lead to friction.
Friction between you and your client (hellllo endless revisions!), but also friction between you and the business you created.
I totally get it.
Five years before starting Spruce Rd., I followed the industry standards. Whether at my in-house design jobs, agency, or freelancing on the side.
No matter the medium of design, or the workplace, I encountered the same friction points every step of the way.
Endless revisions and client-led designs made me feel:
To say it was frustrating was an understatement.
In response to industry conventions that just weren’t working for me (you might have heard me mention my short-lived job at a somewhat unethical design studio), I created Spruce Rd.
And it worked.
When I realized that 95% of the work I delivered got zero revisions — a percentage that’s almost unheard of in the design industry — I knew I was onto something, and that one day I’d share it all inside what became Spruce Your Studio.
And the cherry on top of those zero revisions? Easy, sustainable, repeat design work with clients I adored. Clients that I’ve worked with on a weekly basis for years. Projects that creatively light me up, and an easy, sustainable, design business.
I believe a friction-free design studio with repeat clients is achievable for every designer. You just need the process to court your clients!
An online course walking you through creating a friction-free design studio that gets zero revisions and repeat clients.
Spruce Your Studio peels back the curtain to my entire business and the way it runs, so you can steal my methods and build a business you adore working in, whether that’s every day, or two days a week.
If you focus on getting zero revisions and repeat clients, you’ll have a friction-free design studio that brings harmony to your studio, and profits to your pockets.
Without needing a new marketing strategy, loads of followers, or a website overhaul ;).
Here’s the life-changing lowdown on what’s waiting for you inside Spruce Your Studio
*Photo by Clara Jones Photography
Instead, you can get instant access starting at $497!
Jump in, watch the training, tutorials, resources and download the templates. If you don’t love it, email me and I’ll send a refund back ASAP.
Even if you don’t like the way the videos look, how my voice sounds or the background in my videos, I’ll send you a refund ;).
No questions. No hassles.
A collection of 65 canned responses, perfectly bridging client boundaries and approachable communication.
Here’s just a handful of the scripts you’ll have at your fingertips:
Goodbye typing out similar responses over and over and umming and ahhing over what to say in your client communications.
“I love the swipe files. I open them up daily, haha!” – Natasia
“The swipe files alone have been completely worth the cost and have saved me so much time ALREADY. I’m NOT a writer and I’m super awkward and take forever to email and constantly have someone look it over or second guess myself 😂😭. I am so excited about this course and to implement everything. I already feel much more confident!” – Melanie
After implementing our Day-Rate system, Spruce Your Studio alumni Kaila of Dox Design sent me these messages about how she took Design Days to the next level:
“Design days were a game changer for us.”
“We just signed our 10th yearly bundle!” (… that’s over $100k/year in design days alone!)
“This was the piece I was missing in our follow-up process. It’s a natural next step since clients are usually pretty pleased with the brand, they are almost never hesitant to sign on for our yearly bundles!”
Kaila created a “Yearly Bundle” for her design day service — yielding $100k+ income in one year from her clients. It’s her spin on day-rates as retainers. In this case study video Kaila shares everything from marketing her annual bundles, pricing and the logistics. She’s 100% transparent!
One secret to getting consistent Zero-Revisions? A bulletproof discovery phase.
Here’s what’s included:
“Today I had a meeting with a client to go over the Discovery Phase and she got so emotional through the process that she cried! It was lovely to see that we were connecting on a deeper level and that she truly appreciated the work I had put in. The little things I’ve implemented so far from the course are really paying off. It’s been rewarding on every level!” – Belen
Ready to make the Zero-Revision process even easier? Snag our design presentation bundle so that you can prep presentations quickly, and professionally.
Here’s what’s included:
“I used your Zero-Revision Method for the first time and I had ZERO changes!!!! It was unbelievable, that has literally neer happened to me doing brand work! There’s always something, even if it’s a super small change, and I had NONE when I presented only one logo and talked through my rationale!!!
My client even complimented me on my design of the presentation and said the way I kept building upon the logo to show how all of the branding came together, and the points I spoke to, were so helpful and made her feel super confident in the direction I took it. I was freaking out and SO SO happy! I can’t thank you enough! Your SYS course was immensely helpful and necessary to propel my business forward in an efficient and realistic way.” – Ashley
Equip your brand identity design clients with a comprehensive Brand Guideline PDF.
In this 20+ page InDesign template, you’ll find:
When you join, you’ll get instant access to all of the training, resources and bonuses.
You’ll have unlimited access to the course. You’ll also get any future updates to the Spruce Your Studio course.
The entire program is self-paced — watch in a weekend, or a module a week. Whatever works best for you!
If for some reason you don’t want any of the bonuses, I’m offering a “core” version of Spruce Your Studio.
You’ll get all 33 videos of the course and the resources. But, you won’t get the swipe files, annual retainer case study, discovery phase bundle, design presentation bundle or automated brand guideline bonuses.
You can get the “Core” version of Spruce Your Studio for $497.
or 3 payments of $179
or 3 payments of $245
I believe Spruce Your Studio is the perfect fit for designers to create a friction-free design studio. But if you join and feel like it’s not a good fit for you, I’m giving you a 14-day 100% money-back guarantee. No questions, no hassles.